Saab Cars Take Flight

SAAB The most intelligent cars ever built.

A silver Saab drives along a rural road as identical cars rapidly multiply beside it, followed by a Saab fighter jet taking off. The joke is a visual pun on Saab’s history as both a car manufacturer and an aircraft maker, with upbeat music making the escalating transformation feel like a triumphant commercial. It works as a reaction to clever engineering, unexpected escalation, or something that dramatically “takes off.”

• @rzeczyzabawne / 11180 2023-08-07