Bringing Mom to the Gym

Text on the meme

Thanks @GoldsGym for the free workout! Happy Mother's Day BRING MOM IN FREE Spend mothers day getting sweaty with your mom! ADD MOM ... WITH ... GENERAL

What it means

A mustached man carries a large decorative urn into a Gold’s Gym under a Mother’s Day promotion inviting people to bring their moms for a free workout. The joke is that he treats the urn containing his deceased mother’s ashes as his mom, exploiting the gym’s literal wording. It is shared as a darkly absurd reaction to promotions, loopholes, or someone taking an instruction too literally.

Objects

man with mustache / мужчина с усами gray T-shirt / серая футболка backpack / рюкзак large decorative urn / большая декоративная урна mother’s day poster / плакат ко Дню матери gym interior / интерьер спортзала exercise equipment / тренажёры bar stools / барные стулья women in workout clothes / женщины в спортивной одежде promotional sign / рекламная вывеска wooden counter / деревянная стойка ceiling lights / потолочные светильники