80s French Car Commercial Budget

Text on the meme

"What’s your ad budget and how non-credible can we go?" 80s french car manufacturers: "Yes"

What it means

A surreal vintage-style car commercial shows a small red car racing across a frozen lake and snowy mountains while planes fly overhead and a parachutist drops through the sky, ending in a huge cloud of snow. The joke is that 1980s French car manufacturers apparently had no advertising budget limits and responded with spectacularly unrealistic action-movie imagery. The clip is paired with Jean-Michel Jarre & Tangerine Dream’s “Zero Gravity (Above & Beyond Remix),” whose dramatic electronic music makes the absurd commercial feel grand and cinematic.

Speech

Music

Sound

♪ Jean-Michel Jarre & Tangerine Dream — Zero Gravity (Above & Beyond Remix)

music / музыка

Objects

red car / красная машина frozen lake / замёрзшее озеро snowy mountains / заснеженные горы military aircraft / военный самолёт airplane cockpit display / дисплей в кабине самолёта parachutist / парашютист parachute / парашют snow cloud / облако снега mountain forest / горный лес vintage video footage / винтажная видеозапись car driving on ice / машина едет по льду aircraft flying low / самолёт летит низко