Locum Logo Misinterpretation

Text on the meme

I ❤️ cum. Locum. The name of this company is Locum. We can't possibly imagine a way that this logo could be interpreted to spell anything other than Locum.

What it means

The image shows a blue company logo reading “I ❤️ cum.” beneath a caption insisting that the company is named Locum and that the logo could not possibly be interpreted any other way. The joke is the obvious sexual reading of the logo, contrasting with the overly defensive explanation; it is shared as an absurd, suggestive branding fail. EN: The image shows a blue company logo reading “I ❤️ cum.” beneath a caption insisting that the company is named Locum and that the logo could not possibly be interpreted any other way. The joke is the obvious sexual reading of the logo, contrasting with the overly defensive explanation; it is shared as an absurd, suggestive branding fail.

Objects

company logo / логотип компании blue rectangle / синяя прямоугольная табличка white lettering / белые буквы red heart / красное сердце text caption / текстовая подпись wall / стена