Pasha Technique on Times Square

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A giant billboard in Times Square displays the face of Russian rapper Pasha Technique between bright green Spotify-style panels reading “TECHNIQUE” and “FREEPASHA.” The joke exaggerates his fame by presenting him like a major international music star on a huge New York screen, making it a humorous reaction to sudden or undeserved celebrity. EN: A giant billboard in Times Square displays the face of Russian rapper Pasha Technique between bright green Spotify-style panels reading “TECHNIQUE” and “FREEPASHA.” The joke exaggerates his fame by presenting him like a major international music star on a huge New York screen, making it a humorous reaction to sudden or undeserved celebrity.

• @itvbia / 12353 2021-05-03