Twitter Logo Breaks Brand Guidelines

Brand Guidelines The basics The Twitter logo is a powerful symbol for what's happening in the world and what people are talking about right now. Here are some rules of the road when using our logo. Only show the logo in Twitter blue or white. Don't alter, rotate, or modify the logo. Don't animate the logo or make it talk, chirp, or fly. Don't surround the logo with other bits or creatures. Don't accessorize the logo with extra elements like speech bubbles. Don't anthropomorphize the logo. Don't overemphasize the logo. Don't use previous versions of the logo. Follow the clear space guidance in this document.

На изображении показана страница руководства по фирменному стилю Twitter с правилами использования логотипа. Внизу логотип превращён в странную птицу с человеческим глазом, когтями и клювом, что прямо нарушает запрет на антропоморфизацию логотипа. Шутка высмеивает чрезмерно буквальное и абсурдное нарушение бренд-гайдлайнов; картинку отправляют как реакцию на творческую интерпретацию правил. EN: The image shows a page from Twitter’s brand guidelines with rules for using the logo. At the bottom, the logo has been turned into a bizarre bird with a human-like eye, claws, and a beak, directly violating the ban on anthropomorphizing the logo. The joke mocks an absurdly literal violation of brand guidelines, and the image is shared as a reaction to someone creatively interpreting the rules.

• @itvbia / 6502 2020-11-01