Framework Apple Price Increase Damage Control

In response to Apple’s price increases today, we’ve lowered the price of some Framework Laptop 13 Pro configurations. We were able to source and qualify Gen 5 SSDs from ADATA that are both faster and cheaper, and now offer them on DIY Edition! We've made the latest set of updates to reflect changes in silicon pricing. DDR5 costs remain stable month over month. The biggest updates are around SSDs, where we've consumed most of the inve... We’re in the process of updating existing pre-orders that contained the previous Gen 5 SSDs to switch to ADATA and lower the remaining payment balance. The ADATA SSDs also offer slightly better efficiency and long term reliability. Note: We didn’t actually do this because of Apple. The timing just ended up funny.

A sequence of Framework social media posts announces cheaper laptop configurations and SSD substitutions, then reveals that the timing coinciding with Apple’s price increases was accidental. The joke is corporate damage control: the final note undercuts the overly convenient explanation and turns the coincidence into the punchline.

• @gentoomemes / 21190 2026-06-25