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Gen Z Spots Lazy AI Images

Gen Z Spots Lazy AI Images

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The kids are alright Gen Z can spot lazy AI images and it's hurting conversion rates New consumer trust report came out. 78% of Gen Z can identify AI generated images and will scroll past them. Been running ads for an apparel brand targeting 18 to 25 year olds. Our CTR dropped 40% after we switched to AI generated lifestyle shots. The images looked fine to me. Models wearing the clothes, decent lighting, no obvious errors. But apparently Gen Z can tell. Went back to real product photos and performance recovered. Not fully but better than the AI stuff. The report mentioned things like lighting
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A screenshot shows a social media post claiming that Gen Z can recognize low-quality AI-generated advertising images and will scroll past them. An apparel brand’s click-through rate dropped after switching to AI lifestyle shots, then partially recovered when it returned to real product photos. The joke is that younger viewers are portrayed as unusually perceptive about artificial-looking images, despite the images seeming acceptable to the advertiser. EN: A screenshot shows a social media post claiming that Gen Z can recognize low-quality AI-generated advertising images and will scroll past them. An apparel brand’s click-through rate dropped after switching to AI lifestyle shots, then partially recovered when it returned to real product photos. The joke is that younger viewers are portrayed as unusually perceptive about artificial-looking images, despite the images seeming acceptable to the advertiser.

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