Google AI Summaries Stop Clicks

Google users are less likely to click on a link when they encounter search pages with AI summaries % of Google searches in March 2025 that resulted in the user ... Pages with AI summary Pages without AI summary Clicking on a link in the AI summary 1 N/A Clicking on a link from the search results 8 15 Ending their browsing session 26 16 Continuing to search Google 32 35 Leaving Google to browse a different site 34 33 Note: Figures may not add to 100% by rounding. Source: Pew Research Center analysis of 68,879 Google searches conducted by 900 U.S. adults from March 1-31, 2025, using a web browser on a desktop, laptop or mobile device. AI Overview text and search result page content were collected April 7-17, 2025. PEW RESEARCH CENTER

A Pew Research Center bar chart shows that Google users are less likely to click links when search pages include AI summaries. The joke is that AI-generated answers keep people from visiting websites, suggesting that the internet is slowly dying as search engines provide the information directly. It is shared as a reaction to declining web traffic, AI overviews, and fears about the future of the internet.

• @gentoomemes / 17980 2025-07-24