Valve bans ad-supported Steam games

Valve bans all Steam games that force players to watch advertisements Breaking ad. Not Supported • Developers should not utilize paid advertising as a business model in their game, such as requiring players to watch or otherwise engage with advertising in order to play, or gating gameplay behind advertising. If your game's business model relies on advertising on other platforms, you will need to remove those elements before shipping on Steam. Some options you could consider include switching to a single purchase "paid app," or making your game free to play with no advertising and value propositions focusing on content (DLC). • Developers should not use advertising as a way to provide value to players, such as giving players a reward for watching or engaging with advertising in their game. • Developers should not charge other developers for access to Steam features. These include sale pages, bundles, store pages, franchise pages, etc.

На изображении показан скриншот новости о том, что Valve запрещает игры в Steam, заставляющие игроков смотреть рекламу, поверх изображения с логотипом Steam и размытыми рекламными баннерами. Подпись «Breaking ad.» — каламбур на «breaking news»: новость сама выглядит как очередная реклама, поэтому мем используют, чтобы пошутить о навязчивой рекламе и иронично отреагировать на решение Valve. EN: The image shows a news-style screenshot saying that Valve is banning Steam games that force players to watch advertisements, over an image with the Steam logo and blurred advertising banners. The caption “Breaking ad.” is a pun on “breaking news”: the news itself looks like another advertisement, so the meme is used to joke about intrusive ads and react ironically to Valve’s decision.

• @gentoomemes / 15968 2025-02-12