Apple Takes Most of the Money

Under the App Store's new fee structure for Europe, if you make $10 million in sales, Apple's cut is $6.2 million annually. Assuming you have no operating costs or salaries, your take home amount: $2 million after tax—or 20% of your sales I will never launch an app in Europe. Fee calculator Estimate how the different models may apply to your business on iOS in the EU. Do you sell digital goods and services in your iOS app or game? Learn more No Yes How much in annual sales do you expect your app or game to make per year through the App Store on iOS from digital goods and services sold in the EU? $10,000,000 Are you a member of the App Store Small Business Program? No Yes How many first annual installs do you expect your app or game to generate per year in the EU? 10,000,000 Select an option to view results: Today's capabilities and terms New capabilities and terms Select an option App Store with IAP Estimated monthly fees App Store commission $83,333 App Store payment processing $25,000 Core Technology Fee $407,609 Total monthly fees $515,942 Dollars Euros

A screenshot of a post by Nikita Bier explains that under Apple's new European App Store fee structure, an app making $10 million in sales could leave its creator with only $2 million after taxes and fees. The punchline is the exaggeratedly bleak conclusion: “I will never launch an app in Europe,” making it a reaction to high platform fees, regulation, and unfavorable business economics. EN: A screenshot of a post by Nikita Bier explains that under Apple's new European App Store fee structure, an app making $10 million in sales could leave its creator with only $2 million after taxes and fees. The punchline is the exaggeratedly bleak conclusion: “I will never launch an app in Europe,” making it a reaction to high platform fees, regulation, and unfavorable business economics.

• @gentoomemes / 8965 2024-01-25