Five Invitation Buttons for Growth

When people ask how their app can grow, I often suggest to add 5 invitation buttons to a screen. Their response is always: “Why would anyone tap them? It makes no sense.” The answer is that 1 in 5 people have some form of mental illness—those people are the key to your growth.

A black-background screenshot shows a humorous post about app growth. The joke suggests adding five invitation buttons because statistically, one in five users may be irrational enough to tap them, turning an absurd product idea into a dark joke about mental illness and growth hacking.

• @gentoomemes / 2810 2023-03-06