Ubisoft Family Sharing GigaChad

Ubisoft Exec Says Gamers Need To Get Comfortable With "Not Owning Your Games" Ubisoft's director of subscriptions says gamers need to start "feeling comfortable" with not owning the games they're playing. "We looked at the consumer behaviour and how people were interacting with our offer and we saw an opportunity for us to evolve," explains Philippe Tremblay, director of subscriptions at Ubisoft. WE'RE LETTING YOU AND 5 OTHER FAMILY MEMBERS PLAY EACH OTHER'S GAME LIBRARY, ALL AT THE SAME TIME

The video pairs a Ubisoft article about gamers getting comfortable with not owning their games with a headline about letting six family members play each other’s game library at once. A blurry man dances and gestures in the lower-left panel while Gabe Newell remains static above him, and the grayscale GigaChad figure in the lower-right gradually changes expressions and poses. Set to Bring Me The Horizon’s dramatic metalcore song “Can You Feel My Heart,” the edit mocks Ubisoft’s subscription and game-ownership message by treating ordinary family sharing as an absurdly powerful, triumphant moment. EN: The video pairs a Ubisoft article about gamers getting comfortable with not owning their games with a headline about letting six family members play each other’s game library at once. A blurry man dances and gestures in the lower-left panel while Gabe Newell remains static above him, and the grayscale GigaChad figure in the lower-right gradually changes expressions and poses. Set to Bring Me The Horizon’s dramatic metalcore song “Can You Feel My Heart,” the edit mocks Ubisoft’s subscription and game-ownership message by treating ordinary family sharing as an absurdly powerful, triumphant moment.

♪ Bring Me The Horizon — Can You Feel My Heart

• @sbunem / 123552 2026-01-29