Quaker Drops Aunt Jemima Branding

Quaker is dropping the Aunt Jemima image and name after recognizing they are ‘based… 3 hours ago

A Washington Post-style news card reports that Quaker is dropping the Aunt Jemima image and name, alongside a picture of the syrup bottle. The joke is the deliberately unfinished phrase “they are ‘based…”, framing a corporate rebranding decision as internet approval of an edgy or politically incorrect opinion.

• @memetutorial / 13401 2020-07-24