Performative Brand Solidarity

We at [Brand] are committed to fighting injustice by posting images to Twitter that express our commitment to fighting injustice. To that end, we offer this solemn white-on-black .jpeg that expresses vague solidarity with the Black community, but will quietly elide the specifics of what is wrong, what needs to change, or in what ways we will do anything about it. This is doubly true if [Brand] is particularly guilty of exacerbating these issues. We hope this action encourages you to view [Brand] positively without, you know, expecting anything from us. [BRAND]® You know the ones.™

A black-and-white parody brand statement announces a commitment to fighting injustice while deliberately avoiding any specific action or accountability. The joke mocks performative corporate activism, especially when a company is itself contributing to the problems it claims to oppose. It is used to react sarcastically to vague social-justice posts from brands. EN: A black-and-white parody brand statement announces a commitment to fighting injustice while deliberately avoiding any specific action or accountability. The joke mocks performative corporate activism, especially when a company is itself contributing to the problems it claims to oppose. It is used to react sarcastically to vague social-justice posts from brands.

• @memetutorial / 13232 2020-06-02