Brain rot — слово года

‘Brain rot’ named Oxford Word of the Year 2024 Language and Literacy 2 December 2024 2 min read NOUN brain rot Following a public vote in which more than 37,000 people had their say, we’re pleased to announce that the Oxford Word of the Year for 2024 is ‘brain rot’. Our language experts created a shortlist of six words to reflect the moods and conversations that have helped shape the past year. After two weeks of public voting and widespread conversation, our experts came together to consider the public’s input, voting results, and our language data, before declaring ‘brain rot’ as the definitive Word of the Year for 2024.

На изображении показан скриншот объявления Oxford Word of the Year 2024: словом года названо выражение «brain rot» — «разложение мозга». Шутка основана на том, что интернет-сленг и бессмысленный вирусный контент настолько заполнили культуру, что их символическое название официально признали словом года; такую картинку отправляют как ироничную реакцию на чрезмерное потребление мемов и коротких видео. EN: The image shows a screenshot announcing Oxford Word of the Year 2024: the phrase “brain rot” has been named Word of the Year. The joke is that internet slang and meaningless viral content have become so pervasive that their symbolic name was officially recognised as the word of the year; people send this image as an ironic reaction to excessive consumption of memes and short videos.

• @sbunem / 89418 2024-12-03