Crush Target Audience Slide

Crush Product Crush flavored CSD line-up established 1916 Target Broad consumer appeal General market Households with kids African Americans and Hispanics Why is it Relevant? Regular flavors (32.4 share) are larger than regular colas (29 With only 40% distribution nationally, 75% of US Consumers of the Crush brand Product Offering / Detail 20oz SS, 2 Liter, 12pk/12oz and Fountain Orange, Diet Orange, and Grape flavors Permanent product launch Vendor clings, table tents and counter cards ordered for FS

A photographed Crush marketing presentation lists the soda’s target audiences, including “African Americans and Hispanics,” with that phrase awkwardly circled. The joke comes from treating a corporate targeting slide as an unintentionally blunt or absurd meme, often shared to mock stereotypical advertising and demographic segmentation. EN: A photographed Crush marketing presentation lists the soda’s target audiences, including “African Americans and Hispanics,” with that phrase awkwardly circled. The joke comes from treating a corporate targeting slide as an unintentionally blunt or absurd meme, often shared to mock stereotypical advertising and demographic segmentation.

• @eternalclassic / 36170 2023-07-25