Supermarket Wine Wins Gold

$2.70 Supermarket Wine Wins Gold Medal at International Wine Contest By Spooky on May 22nd, 2023 Category: News The judges of the prestigious Gilbert et Gaillard international wine competition were duped into awarding this year's gold medal to a €2.50 ($2.70) supermarket wine they deemed "exceptional". Ever wonder how the average person chooses wine at a supermarket? Well, it turns out that having one or more medals plastered on the bottle can increase sales by up to 15 percent, so it's no wonder that wineries take wine-tasting competitions very seriously. But does winning such medals actually reflect the quality of the wine, or are these contests simply money-making events that charge winemakers hefty sums for participation and the chance to increase sales? Eric Boschman, once named Belgium's best sommelier, and the team at On nest pas des pigeons, a Belgian consumer magazine and television program, decided to find out by taking the worst supermarket wine they could find and registering it in a prestigious wine competition.

Статья рассказывает о сомелье, который дегустирует вино среди полок с бутылками. Шутка в том, что дешёвое супермаркетное вино за €2,50 обманом получило золотую медаль на престижном конкурсе, высмеивая субъективность винных наград и их влияние на продажи. EN: The article shows a sommelier tasting wine among shelves of bottles. The joke is that a cheap €2.50 supermarket wine was tricked into winning a gold medal at a prestigious competition, poking fun at the subjectivity of wine awards and their influence on sales.

• @eternalclassic / 33218 2023-05-26