Capcom USA vs Japan Marketing

Text on the meme

Capcom USA marketing VS Capcom jp Marketing LIVE 54 viewers Exoprimal - Open Beta Test with 対戦型TPS! BLTで出動～！！【獅白ぼたん... CapcomUSA Exoprimal English EXOPRIMAL #エグゾプライマルOBT先行配信チーム Botan Ch.獅白ぼたん 1.31M

What it means

A comparison of Capcom USA and Capcom Japan marketing for Exoprimal. The American stream is presented as a low-viewer drag performance, while the Japanese promotion features a colorful anime-style VTuber broadcast with over a million subscribers, making the contrast absurdly exaggerated. This meme is used to joke about radically different regional marketing strategies. EN: A comparison of Capcom USA and Capcom Japan marketing for Exoprimal. The American stream is presented as a low-viewer drag performance, while the Japanese promotion features a colorful anime-style VTuber broadcast with over a million subscribers, making the contrast absurdly exaggerated. This meme is used to joke about radically different regional marketing strategies.

Who

Botan Ch. (獅白ぼたん), Hololive VTuber

Objects

drag performer / дрэг-исполнитель woman in dark red outfit / женщина в тёмно-красном наряде city street / городская улица blue orb / синий шар video game promotional image / промо-изображение видеоигры armored soldiers / бронированные солдаты anime-style pink-haired character / аниме-персонаж с розовыми волосами anime-style purple-haired character / аниме-персонаж с фиолетовыми волосами white-hooded character with goggles / персонаж в белом капюшоне с очками headset microphone / гарнитура с микрофоном YouTube livestream screenshot / скриншот прямой трансляции на YouTube