Marketing Takes It Literally

Nobody: Marketing departments taking things too literally: SEE YOU ON THE OTHER SIDE

A space-suited video game character walks through a dusty orange canyon beneath a billboard showing three people and the message “SEE YOU ON THE OTHER SIDE.” The marketing department has taken the farewell literally by placing the sign on the underside of a huge overhead structure, making the phrase absurdly visual. The clip is accompanied by game ambience and a noticeable buzzing sound, which adds to the surreal, deadpan reaction-video feel. EN: A space-suited video game character walks through a dusty orange canyon beneath a billboard showing three people and the message “SEE YOU ON THE OTHER SIDE.” The marketing department has taken the farewell literally by placing the sign on the underside of a huge overhead structure, making the phrase absurdly visual. The clip is accompanied by game ambience and a noticeable buzzing sound, which adds to the surreal, deadpan reaction-video feel.

• @sbunem / 75795 2024-06-20