Hot Sauce Must Be Hot

The Sriracha founder also won't budge on taste. A supplier once told David Tran that his sauce was too spicy. A friend suggested to “add a tomato base” to make it sweeter. Tran replied: “Hot sauce must be hot. If you don’t like it hot, use less. We don’t make mayonnaise here.”

A screenshot of a post about David Tran, the founder of Sriracha, shown in front of shelves of hot sauce bottles. The joke is his blunt refusal to make Sriracha milder or sweeter, emphasizing that hot sauce is supposed to be hot. It is shared as a reaction to someone asking for a product or opinion to be softened. EN: A screenshot of a post about David Tran, the founder of Sriracha, shown in front of shelves of hot sauce bottles. The joke is his blunt refusal to make Sriracha milder or sweeter, emphasizing that hot sauce is supposed to be hot. It is shared as a reaction to someone asking for a product or opinion to be softened.

• @eternalclassic / 27626 2023-02-08