Personal Carbon Footprint Reminder

Here's your reminder that the whole idea of a personal carbon footprint was a targeted BP media campaign in 2005 and it worked so well that it seems like we've all forgotten this researchgate.net/publication/30... of industrial manufacturing. (The concept of the “personal carbon footprint” was popularized by BP in a 2005 media campaign costing over $100 million — a campaign that, research has indicated, deflected responsibility for climate change away from the corporation and onto the individual consumer.) This is not to

A screenshot of a tweet arguing that the idea of a personal carbon footprint was popularized by BP to shift responsibility for climate change from corporations onto individuals. The joke is a pointed reminder that common environmental advice can reflect corporate PR and distract from industrial emissions. EN: A screenshot of a tweet arguing that the idea of a personal carbon footprint was popularized by BP to shift responsibility for climate change from corporations onto individuals. The joke is a pointed reminder that common environmental advice can reflect corporate PR and distract from industrial emissions.

• @eternalclassic / 25072 2022-12-19