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BMW Heated Seats Subscription

BMW Heated Seats Subscription

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Text on the meme
This is wild — BMW is now selling a monthly subscription service for heated seats in your car. • Monthly fee: $18 • Annual fee: $180 The car will come with all the necessary components, but payment is needed to remove a software block. Welcome to microtransaction hell.
What it means

A screenshot of a tweet criticizing BMW for charging a recurring subscription to unlock heated seats that are already installed in the car, followed by a mugshot of Ted Kaczynski. The joke compares BMW’s subscription model to dystopian video-game microtransactions and uses Kaczynski’s disheveled expression as an exaggerated reaction to corporate greed.

Who
Objects
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Type
image
Size
606×800 · 78.2 KiB
Mood
sarcastic, angry
Language
en
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