Are Ya Winning Son We Have Lost

ARE YA WINNING, SON? tinder amazon LinkedIn NIKE adidas Yes dad, I am winning, I am winning!, I have everything, everything!, virtue, love, opinion, science, conscience, at the click of a button, at the swipe of a card, but something's missing dad, this just isn't it, it's all dust, I have yearned for inalienable passions, relations, but it's all been turned to objects of exchange, everything is for sale and has a price, the market is everywhere dad, we won, everything is reified, turned to things and objects, the social, the people, we won, everything can be used and discarded as seen fit, we won dad, and probably that's why we have lost.

A father asks his stick-figure son, “Are ya winning, son?” through a doorway. The son boasts that he has everything through brands, social networks, shopping and instant digital access, but a bleak skull-like figure and the long reply reveal the punchline: consumer culture has commodified love, relationships and people, so winning materially means losing something human. EN: A father asks his stick-figure son, “Are ya winning, son?” through a doorway. The son boasts that he has everything through brands, social networks, shopping and instant digital access, but a bleak skull-like figure and the long reply reveal the punchline: consumer culture has commodified love, relationships and people, so winning materially means losing something human.

• @afrosidemoon / 41124 2021-07-17