Fuck Me Ups Cereal Display

THOMAS’ NEW F*ck Me Ups TRAIL MIX SEEDS, CRANBERRIES & CHOCOLATE CHIPS SOFT-BAKED OATMEAL SQUARES 13g WHOLE GRAINS 6g FIBER NO 5 POUCHES THOMAS’ NEW F*ck Me Ups CHOCOLATE CHIP ROLLED OATS AND CHOCOLATE CHIPS SOFT-BAKED OATMEAL SQUARES 14g WHOLE GRAINS 6g FIBER NO 5 POUCHES SAVE 55¢ 3.99 SALE 2.99

A grocery-store shelf is stacked with Thomas’ oatmeal snack boxes whose branding appears to read “F*ck Me Ups.” The accidental-looking phrase makes the ordinary breakfast product sound like an absurdly explicit reaction, so the image is shared when everything feels frustrating or disastrous. EN: A grocery-store shelf is stacked with Thomas’ oatmeal snack boxes whose branding appears to read “F*ck Me Ups.” The accidental-looking phrase makes the ordinary breakfast product sound like an absurdly explicit reaction, so the image is shared when everything feels frustrating or disastrous.

• @afrosidemoon / 37166 2021-03-09