It Is What It Is Confusion

Text on the meme

I keep saying "It is what it is" But what even is it

What it means

A serious-looking man in a suit stares into the darkness while admitting that he keeps saying “it is what it is” without understanding what “it” actually refers to. The joke captures confusion, resignation, and using a cliché to avoid explaining a difficult or unclear situation. EN: A serious-looking man in a suit stares into the darkness while admitting that he keeps saying “it is what it is” without understanding what “it” actually refers to. The joke captures confusion, resignation, and using a cliché to avoid explaining a difficult or unclear situation.

Who

Don Draper (Mad Men)

Objects

man in a suit / мужчина в костюме white shirt / белая рубашка necktie / галстук dark background / тёмный фон serious expression / серьёзное выражение лица text caption / текстовая подпись close-up portrait / крупный портрет shadow / тень