Cigarette Companies Tell the Truth

Text on the meme

every other companies in the world : “you must buy this” “it will make your life a lot easier” “9/10 proffesional recommend this product” Cigarettes companies: “you will die from cancer” “this will severely harm you” “this will end your life earlier lol” “you wont be able to have kids”

What it means

A fast-cut video contrasts ordinary companies enthusiastically selling products with cigarette companies bluntly warning customers about cancer, severe harm, early death, and infertility. The joke is that tobacco advertising is unusually honest and horrifying compared with the confident promises made by other businesses. Katy Perry’s upbeat pop song “Last Friday Night (T.G.I.F.)” makes the grim warnings funnier through ironic contrast, making the clip work as a reaction to brutally honest disclaimers or dangerous products.

Sound

♪ Katy Perry — Last Friday Night (T.G.I.F.)

music / музыка

Objects

mustached man in winter jacket / усатый мужчина в зимней куртке man in suit / мужчина в костюме man in shirt and tie / мужчина в рубашке и галстуке woman in pink shirt / женщина в розовой одежде car / автомобиль trees / деревья road barrier / дорожное ограждение hospital eye chart / офтальмологическая таблица medical anatomy poster / медицинский плакат с анатомией chair / стул table / стол restaurant interior / интерьер ресторана cigarette package / пачка сигарет smoking-related warning / предупреждение о вреде курения office doorway / дверной проём red lighting / красное освещение close-up face / крупный план лица quotation captions / подписи в кавычках